![\"\"](\"https:\/\/gotu.com\/wp-content\/uploads\/2023\/10\/primary-logo.jpg\"){kind=logo}
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Rebranding a company our size is an incredibly challenging task, so why take this on now?<\/p>\n\n
There are many great reasons, but these are my personal favorites:<\/p>\n\n
- \n
- We aren\u2019t a temp agency; we\u2019re a technology company with the industry\u2019s best marketplace for dental talent (hence our new slogan, \u201cGoTu, Where Tech Meets Talent\u201d).<\/li>\n\n\n\n
- Our recruiting services team is really <\/em>tired of explaining that, yes, we do offer permanent recruiting services, too. It\u2019s actually a large chunk of our business and we\u2019re proud to have placed over 1,500 professionals to date.<\/li>\n\n\n\n
- The professionals who use our platform deserve terminology that recognizes their excellence and their commitment to their careers. Rather than referring to temps, we now focus on skill sharing; we feel it better reflects the training they\u2019ve completed, the care they provide, and the value they bring to practices.<\/li>\n<\/ol>\n\n
The process of choosing a new brand identity took more than six months, most of which was spent finding a name we felt was special enough to exemplify what we\u2019ve built over the last four years. Finally, one of our talented designers, Jenny, had an inspiration. Finding our new identity in-house was special, as Jenny was one of the earliest TempMee team members and designed the original platform and website.<\/p>\n\n
GoTu is all about being your trusted resource. It\u2019s the friend you can always count on, the partner that\u2019s always there. It\u2019s also a really fun name that has a few layers to it.<\/p>\n\n
- \n
- Pronunciation is up to you: \u201cGo To\u201d is our preference, but \u201cGot You\u201d (as in, we\u2019ve got your back) also works.<\/li>\n\n\n\n
- \u201cTu\u201d in Spanish means \u201cyou,\u201d so a fun (if grammatically challenging) interpretation is \u201cGo You!\u201d<\/li>\n\n\n\n
- It\u2019s short, simple, and has strong positive connections.<\/li>\n<\/ol>\n\n
![\"\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/figure>\n\nYou\u2019ll start seeing the new GoTu branding in a few places starting today, most notably on our social media accounts and in-person events. Over the next couple of weeks, you may notice our website switch over and some slight color adjustments to the app and web portal, with logos also shifting to GoTu over time as well. You won\u2019t experience any interruptions to our platform\u2014your existing login credentials, account information, app, etc. will all remain the same. No need to change anything!<\/p>\n\n
I\u2019d like to personally thank you for your continued trust and support. Exciting times lie ahead with GoTu!<\/p>\n\n
<\/p>\n\n
– Dalton Handy, VP of Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"
To our valued community, Since we filled our first shift just over four years ago, so much has changed. We\u2019ve grown from a two-person operation to a thriving tech company with more than 150 dedicated employees. We\u2019ve launched our recruiting services division and added shifts for dental assistants and, in some states, dentists. We\u2019ve made […]<\/p>\n","protected":false},"author":4,"featured_media":6356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[79],"tags":[50],"class_list":["post-6353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates","tag-blog"],"acf":[],"card":{"rendered":"\t\t
\n\t\t\n\n\t\n\n\t\t![\"GoTu\"](\"https:\/\/gotu.com\/wp-content\/uploads\/2023\/10\/Rebrand-Blog-Cover-800-x-300-px-1-600x300.png\")
\n\t<\/a>\n\n\t\n\n\t\t\n\t\t\n\n\t\t\t\n\tBlog<\/a> \u2022 <\/span>GoTu Updates<\/a><\/div>\n\t\t<\/div>\n\n\t\t\n\t\t\tRead Article\t\t<\/a>\n\n\t\t\n\t\t\n\n\t\t\tTempMee is Becoming GoTu!\n\t\t<\/h2>\n\n\t\t
\n\n\t\t\tTo our valued community, Since we filled our first shift just over four years ago, so much has changed. We\u2019ve grown from a two-person operation to a thriving tech company with more than 150 dedicated employees. We\u2019ve launched our recruiting services division and added shifts for dental assistants and, in some states, dentists. We\u2019ve made […]\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t"},"_links":{"self":[{"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/posts\/6353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/comments?post=6353"}],"version-history":[{"count":1,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/posts\/6353\/revisions"}],"predecessor-version":[{"id":9410,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/posts\/6353\/revisions\/9410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/media\/6356"}],"wp:attachment":[{"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/media?parent=6353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/categories?post=6353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gotu.com\/wp-json\/wp\/v2\/tags?post=6353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- The professionals who use our platform deserve terminology that recognizes their excellence and their commitment to their careers. Rather than referring to temps, we now focus on skill sharing; we feel it better reflects the training they\u2019ve completed, the care they provide, and the value they bring to practices.<\/li>\n<\/ol>\n\n
![\"\"](\"https:\/\/gotu.com\/wp-content\/uploads\/2023\/10\/secondary.jpg\")
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